How to Choose a Facebook Page Name
May 20, 2020

How to Choose a Facebook Page Name

Choosing your Facebook Page name or any other social media username may seem impossible at first. You feel like you’re stuck with what you pick, so it better be something you’ll want forever! But that’s not quite the case – there is room for trial and error when you’re starting out.

This post will give you some quick tips for choosing a name for your Facebook Page – including how to get your Page found in a Facebook search – and how to change your Page name, because sometimes decisions are just too hard!

3 Tips for Choosing a Facebook Page Name

How you go about choosing your Facebook Page name will obviously differ depending on the type of Page you’re creating. Those who are creating a Page for business will have a different process than those who are creating a Fan Page. In any case, here are a few tips to keep in mind when choosing a Facebook Page name:

Keep it simple

The Page title isn’t the place to get creative. Stick to your business’ name, TV show name, blog name, celebrity name, etc., without adding any cutesy cleverness to it. Think about what people will search for. Your Page title should match popular search terms, and if they’re familiar with your business or blog, they’ll type in your business name as it is.

Plus, keeping your Facebook Page name simple will ensure long-lasting relevance. Getting too trendy might backfire in the years to come. Facebook is showing no signs of slowing down, so choose a name users will be able to associate with for years.

Keep it short

The title should explain what users will find on the Facebook Page, but it doesn’t need to be more than a few words. Avoid stuffing your Page title with keywords so as not to appear spammy. Fans will be less likely to share content from Pages like that, and that can hurt your Page’s viral growth rate through Facebook.

The shorter your Facebook Page name the better it will look in an ad. Creating ads is vital to building your audience at first. A shorter Page title will fit the ad more neatly.

Be specific

Avoid using a completely generic name like “Sports” or “Running.” Facebook has been disabling updates for Pages with generic names because the network wants Pages to authentically represent businesses, celebrities and brands. Use the specific name associated with your business or fan Page.

Get Your Page Found in a Facebook Search

While you don’t want to get too creative with your Facebook Page name, there are a few tactics you can use to get your Page at the top of the list in a Facebook search.

If you’re not sure on your Page title, use keyword research to see what fans might be more likely to search for. Keeping it as simple as possible is often the best way to go. For example, MLB’s Facebook Page is simply “MLB,” not “Major League Baseball,” because fans refer to the brand as MLB.

When creating your Facebook Page name, use spaces between words. People type in the Facebook search just like they do Google – they’re going to type in “Dunkin Donuts” on Facebook, whereas on Twitter people might be more likely to type in “dunkindonuts.” This little trick helps ensure maximum visibility.

Lastly, you do have the ability to change your Facebook Page name, but refrain from doing this too often if you want to be found in the search engine. Google dings Pages when their titles change, so each time you do change the name of your FB Page you’ll lose some SEO points.

Don’t change your Facebook Page name unless you have to. In the beginning, however, before you have thousands of fans, you might not like the Facebook Page name you picked. That’s the perfect time to make a name change.

How to Change Your Facebook Page Name

Changing your Facebook Page name is easy. From your Page, on the left menu, click Edit Page Info. Under General, click on the Username section, and change your Page name.

Change Facebook Page Name

Facebook says it can take up to three days to review the request, but it typically gets approved rather quickly. There is a restriction that you can’t change your Page name more than once every seven days.

There’s not a whole lot that goes into a Facebook Page name, but getting it wrong can cost you a whole lot! Keep this tips in mind when deciding on a Page name, and you’ll start your path to a successful Facebook Page.

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Are you having trouble coming up with a name for your Facebook Page? Leave us a comment with your ideas!

43 replies to “How to Choose a Facebook Page Name”


  1. My brand name is Kimberley

    URL is kimberleysforme.com

    What should my Facebook business page name be. Thanks 🙏

  2. I have been having a really hard time changing the name of my business Facebook page. It is an online store and the name is Aloxs. Every time I suggest that or like Aloxs’ Beauty the request is denied so I’m stuck. Could really use help, trying to avoid changing the name of my store all together.

    1. I’ve seen this too lately. I am not sure what Facebook’s issue is with it. My recommendation would be to try to contact Facebook Support.

  3. Hi, not sure what to name my business page. The name of my business is Living Well Occupational Therapy, PLLC. What help people do is get restorative sleep. At the moment I have named it Restorative sleep.

    Should I change it to my business name ? Which is Living Well Occupational Therapy, PLLC

    1. I would probably name the page Living Well Occupational Therapy because that is likely what your potential customers will be searching on Google to find you.

      1. Hi Luke, fantastic job you’re doing. I love your articles, they precious. However I have a reservation about using company name as Living Well Occupational Therapy. First it is long. Second it is attractive only to those who already know about the company. Finally, a name such as “Restorative Sleep” may attract a new set of sleep deprived as well as resonate with those who already know their work. The later is also short and memorable. Searchers are most likely to search for “healing through sleep”, “restoration through sleep”, “restore your sleep” etc. I do think that name has merit

  4. I have a page in Facebook in which I post all post related to any brave deeds done by any individual. I had name the page “Saluting The Real Heroes Fans Club” But it’s too long. Will you suggest me name please?

  5. Hello,
    my facebook page is named OvadaRowell but I am real estate agent under Florida Home Sales Inc. should i do ovada-real estate

    what is your suggestion

    1. Which way do you think people are going to search for you? Is your branding based on your name or based on your company name? What shows biggest on your real estate signs? 🙂

  6. Hi, I cannot think about any appropriate name for my FB page..my page will be about the Mediterranen Diet but I don’t want call like this as there are hundreds of pages/groups with this name.
    Basically it is about healthy and tasty food every day …that’s the concepts- Keywords are Healthy Tasty Mediterreanean. I’ve named it Healthy Eaters in Action but I don’t like it at all. Any help about how to generate a winning name?

    1. One of your goals for your Page should be to create a website for it as well so you can start sending people from your Facebook Page to your website. When people on are your website, you can make money off banner ads, get their email, and use other strategies to try to turn some of those eyeballs into dollars.

      So, my recommendation for you would be to look at different potential domain names you could use for your website. You don’t need to name your Page after your domain (EatingInActionNow.com for example), but if you come up with a good domain, you can use it as the Page name (Eating In Action Now for example). Obviously that is not the name you’d want, but it’s just an example of the formatting. The benefit of this is you start building a brand 👍

      I use InstantDomainSearch for quickly searching for domain name ideas 🙂

  7. Hi!
    Still can’t decide about the name of my page. I’m a financial consultant. Is simply using my name great? Like AIZA MENDOZA.
    Thanks a lot. 😊

  8. Hi, I don’t have a good name for my Facebook page. Am (Fresher)into affiliate marketing of products(any) from clickbank, So I can’t figure out any good name for my FB page.
    And I don’t have URL. Please help me.
    Thanks

  9. I am starting out with an Affiliate membership for selling equine products and rider wear, I am hopeless at coming up with catchy names that people will remember but that are also specific to the items that i will be promoting.

    Any ideas would be very much appreciated
    Thank 🙂

    1. I would come up with your own brand name for the store that you want to use to sell the products (even as an affiliate) so that you can start building your own brand. This is probably the best option if you’re going to be selling different types of products as an affiliate.

  10. My name is Ruth and im into household and fitness accessories.i just started up and im thinking of a name .i acme up with the word Aerena .or do i just work around using my name.any suggestions.

  11. I want to sell clothes,bags, cosmetics and shoes etc.,
    But i difficult to think my page name.
    Can give me any suggesstion?

  12. Hello Luke. Thank you for this article. Just what I have been looking for.

    I have one niche FB page at the moment. I wish to create another page about the interior design books and journals that I publish.

    I came up with this – “Interior Designers Books and Journals” but my problem is that I also do non-interior design self-help journals, but I don’t know how to weave them into a page name without making it overly long. 75% of my books & journals are on interior design.

    I need your help! a) Do I go ahead and use the name I came up with anyway? OR b)Do I make it less specific to enable it to cover all types of journals? I will really appreciate your suggestions too.

    1. I would go ahead with the name you came up with. It covers most of your content. Everything else is just kind of a bonus 🙂

  13. Am new in network marketing and I can’t think of the Facebook name I should use plus I don’t have a website yet….. Kindly help

  14. My husband (with a strong assist from me) wrote a memoir about the five and a half years he served as a Peace Corps Volunteer in the Philippines. We are trying to find a good name for his Facebook page. Our goal is to showcase our website so we can engage the readers and at the same time, highlight our Hower-Bates Library Network that has donated 4 libraries in the Philippines and has sent 50,000+ books since 2004. Our website URL is alvinandprimahower.com. Would this title be appropriate? Books by Prima & Alvin

  15. I am a mom of a toddler I have a page called Thai Indy Mommy in the future 5 years I wanna to open a gym in Thailand (I’m thai my kid is half thai-America ) and my page is now about our activity and tips for activities for kiddos and I’ll add some work out vdo too.
    I wanna change my page’s name can you recommend some new name for me please ?

  16. Trying to choose a suitable Facebook page name. I will be selling hair and skin care products for Monat (stands for Modern Nature) But it is an MLM, so I cannot use their name in my title. I was thinking about Lena’s Modern Natural Beauty…but I don’t know that that will generate much in people’s searches, because everyone knows the brand by Monat. I also thought about Lena’s Locks, but it sounds kinda cheesy and doesn’t indicate that they also carry skincare. Any suggestions?

  17. Hi,
    I liked your recommendations.
    However, the “keep it simple ” is not simple:
    I have an old page called Miry Kornhauser Gestalt therapy which I stopped using almost a year ago, when i became also a coach and I’ve created Miry Kornhauser life coach page.
    Now i want to merge them and not sure about the name:
    Miry Kornhauser Gestalt therapist and coach
    Seems really long.
    I can cut it to” Miryko Gestalt therapist and coach” but if I’m going to be my own brand, people won’t find me.
    I only have 190 followers, so now is the time to change, I think

  18. Hi Luke, My name is Prashanta Pandey and I have just got into Video Making,Digital Content and Affiliate Entrepreneurship. I want to create a page by naming it prashantapandey_digitalcommando or digitalwarrior_prashanta. What do you suggest? Please help

  19. My name is Andrei Boeangiu. I am a mindset coach. What name should I choose for my FB page? Currently the page is called Andrei Boeangiu. Should I leave it this way or do you recommend something else?

    Thx 🙂


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