One way you can drive a lot of engagement and get started off on the right foot with new members of your Facebook Groups is by creating a post to welcome new members to your Group!
Facebook is showing a lot of favoritism towards Groups. They’re even buying TV ads for Groups…during the Super Bowl!
So, there is a lot of opportunity to build and grow Facebook Groups right now. Creating a new post for new Facebook Group members is one great way to help capture some of the massive amount of organic traffic available in the Facebook News Feed.
How to create your welcome post for new Group members
Facebook was featuring this cool new feature, but now it’s somewhat hidden in the members tab of your Group.
Here are 4 easy steps to create your welcome post:
- Open your Group on Facebook.
- Click on the Members tab.
- At the very top of the Members page you should see a box with the New Members This Week and a big button that says Write Welcome Post.Click that button.
- The Create Post box will open with all the new members tagged in it. Write a nice welcome message and post it to your Group.
That’s it! Those members are all tagged so they will receive a notification from Facebook and your post is likely to show high up in their News Feed. Many of them will comment on the post.
This engagement helps encourage Facebook to show your future Group posts to that person.
You can post these welcome messages once per week and Facebook will tag up to 300 new members. It is recommended that you do this post every week to drive up engagement.
Don’t forget, this one post is not enough. Schedule and post great content to your Group daily to drive up engagement from your members and increase your reach.
You can learn more about helping new members feel welcome in Facebook’s official article on the topic here.